AstroPay Deepens European Sports Involvement with Tottenham Hotspur Deal
Days after renewing its partnership with Wolverhampton Wanderers Football Club, international payments provider AstroPay, has inked a new deal with another English football club, Tottenham Hotspur. The club announced the collaboration on Friday, noting that AstroPay is its new Official Payment Partner.
AstroPayers, we are thrilled to announce that AstroPay is now the Tottenham Hotspur Official Payment Partner.Tottenham Hotspur fans can access fantastics benefits and rewards by requesting and using the Spurs prepaid card. @SpursOfficial pic.twitter.com/7Hfhnzyhby
— AstroPay (@AstroPay_OK) August 18, 2023
AstroPay Bolsters European Position
As a payments firm seeking global growth, AstroPay over the years has turned to European sports, particularly football clubs in England. Last year, the payments firm signed a sponsorship agreement with South London-based football club, Crystal Palace.
Previously, it was the sleeve sponsor of Burnley FC during the 2021 Premier League campaign. Its deal with the Lancashire-based football club dates back to a partnership arrangement for the 2018/2019 football season.
“Our vision at AstroPay is to blend the worlds of finance and sports, creating unparalleled experiences,” Sofía Muró, AstroPay Vice President of Global Product Sales, said in a statement, speaking on the new sponsorship deal with Tottenham Hotspur.
According to the statement, the new arrangement with Tottenham Hotspur comes with several fan-focused offerings, including a “Spurs-branded prepaid card” that will give fans of the London-based club “exclusive benefits and rewards tied to the club.”
As part of its recent partnership with the Wolverhampton Wanderers, AstroPay also further embed its services within the club, allowing fans to use AstroPay at
the checkout of the club’s online store. Carolina Gama, the VP of Marketing at AstroPay, noted in a statement that the collaboration “aligns perfectly” with the firm’s growth strategy, particularly in expanding its presence in the European market.
Meanwhile, retail forex and online trading firms are also not relenting in their pursuit of exposure that European football can give their business. This year alone, Axi has signed a sponsorship deal with Girona FC, CFI with Sheffield United, TMGM with Chelsea, AUS Global with Real Betis, and eToro with SK Slavia Prague.
Source: ethereum.today